You implement custom serialization and deserialization by defining a struct that implements the Serialize and Deserialize traits, then using a Deserializer like serde_json to process data. For most cases, use the #[derive(Serialize, Deserialize)] macro to generate the implementation automatically.
use serde::{Serialize, Deserialize};
#[derive(Serialize, Deserialize)]
struct User {
id: u32,
name: String,
}
fn main() {
let user = User { id: 1, name: "Alice".to_string() };
let json = serde_json::to_string(&user).unwrap();
let parsed: User = serde_json::from_str(&json).unwrap();
}